CASE STUDY · NDA
Meta-verified conversational AI for an EU consumer brand
Three customer-conversation surfaces — Facebook comments, Instagram comments, and website chat — covered by one Meta-verified bot suite. Client stays anonymous under NDA. The bots themselves are in production and handling traffic 24/7.
THE PROBLEM
Three channels, no time to triage.
Inbound comments and DMs across Facebook and Instagram arrived 24/7, and the website chat added a third surface on top. Each one needed qualifying — sales lead, support question, or pass to a human — and the team couldn't keep up. Sales-qualified conversations were getting lost in the queue, and Meta engagement metrics suffered because response times slipped.
WHAT IT DOES
Every channel, qualified in real time.
Built on a Meta-verified app footprint so it operates under Meta's bot rules instead of triggering platform throttling. The bot suite handles everything repeatable; humans handle everything that isn't.
ON META (FACEBOOK + INSTAGRAM)
- Replies to every comment, with a max of 2 replies per person per post — built-in anti-spam.
- When purchase intent is detected, switches the conversation into DM and qualifies the lead on size, location, use case, and timeline.
- Escalates to a human the moment the customer asks for one.
- Qualified leads and escalations are auto-tagged in GoHighLevel.
- Built-in abuse and over-use protection.
ON THE WEBSITE CHAT
- Answers questions about prices, sizes, warranty, delivery, and installation.
- Shares links to products and collections.
- Starts the conversation by asking for the visitor's name and email.
- Escalates to a salesperson on purchase signals and tags the lead.
- Goes silent when a staff member adds the `bot-paused` tag.
- Built-in abuse and over-use protection.
BUILT WITH
Specific outcome metrics held under NDA. Reference available on request.
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