[ ABOUT ]
I build creative systems that scale.
Ten years of brand work — activations, shoots, campaigns for companies like Samsung, SEB, and AirBaltic. 500+ projects led end-to-end as the lead creative architect. The kind of work where showing up unprepared costs real money.
Over the last two years I rebuilt those workflows with AI. The results are concrete: mockup production time down 70%, automated engagement systems running 24/7 for e-commerce clients, AI-generated visual content pipelines that multiply output from a single shoot.
What I've learned: most creative and marketing teams are sitting on efficiency gains they haven't unlocked yet — not because the tools don't exist, but because nobody on the team speaks both languages. Creative and technical. Output and systems. That's the gap I fill.
The Philosophy
A decade across photography, video, events, and design didn’t make me unfocused — it taught me how the whole picture fits together. When AI tools started emerging, I already knew which parts of the workflow were worth automating and which needed a human eye. That combination is harder to find than either skill alone.
The Intelligence Stack
By blending creative direction with custom AI workflows, I’ve cut production timelines by 70% without cutting corners. It’s not just about speed; it’s about precision. I build systems that let us skip the grunt work and focus on the creative leaps that actually matter.
Leadership & Community
When I’m not behind a screen, I’m help building communities. As president of the JCI Riga Go chapter and lead of the VibeCoding Lab, I bring creative leaders and tech innovators together to see what happens when we start collaborating and build together.
Experience
Jan 2026 – Present
Independent
2016 – Jan 2026
Kastekust
2014 – Jan 2026
Self-employed
2025 – Present
JCI Riga Go!
Skills & Tools
Education
Art Academy of Latvia
Riga Design and Art School (RDMV)
Riga State German Gymnasium (RVVG)
Creative Technologist, AI Creative Lead, or in-house creative with an automation remit. Remote-friendly, EU and international preferred.