[ ABOUT ]
I automate your business processes with AI.
Creative technologist with ten years in brand work: visual brand activations at live events, video, photo, graphic design and content systems for brands. 500+ projects led end to end, from idea to finished product.
Over the past two years, I've rebuilt these processes with AI:
Most creative and marketing teams could work more efficiently. The tools already exist. What's missing is someone who speaks both languages: creative and technical. That's the gap I fill.
The Philosophy
A decade across photography, video, events and design taught me how the whole picture fits together. When AI tools arrived, I knew which parts of the workflow to automate and which needed a human eye. That combination is rarer than either skill alone.
What AI Changed
Custom AI workflows do the grunt work: variations, formats, exports. Creative judgment stays with people. The same team ships more.
Leadership & Community
Away from the screen, I build communities. As president of JCI Riga Go! and lead of the VibeCoding Lab, I run Sweden-Latvia AI Camp 2026, a cross-border AI innovation lab with Swedish partners funded by international grants: a 3-day live event for 30+ participants, plus Vibe Coders United.
Experience
Jan 2026 - Present
Independent
2016 - Jan 2026
Kastekust
2014 - Jan 2026
Self-employed
2025 - Present
JCI Riga Go!
Skills & Tools
Education
Start with the free audit, or write to me to scope a sprint or custom build.
Run the audit→Open to roles · See portfolio · Contact me