[ ABOUT ]
I build AI workflows for your business.
Ten years of brand work — brand activations and live events for Samsung, SEB, AirBaltic, Tet (and many others), plus content systems built for smaller brands. 500+ projects led end-to-end. The kind of work where the deliverable has to land on the day, not eventually.
Over the last two years I rebuilt those workflows with AI. The results are concrete: mockup production time down 70%, automated engagement systems running 24/7 for e-commerce clients, AI-generated content pipelines that multiply output from a single shoot.
Most creative and marketing teams are sitting on efficiency gains they haven't unlocked — not because the tools don't exist, but because nobody on the team speaks both languages. Creative and technical. Output and systems. That's the gap I fill.
The Philosophy
A decade across photography, video, events, and design didn’t make me unfocused — it taught me how the whole picture fits together. When AI tools started emerging, I already knew which parts of the workflow were worth automating and which needed a human eye. That combination is harder to find than either skill alone.
The Intelligence Stack
Custom AI workflows do the grunt work — variations, formats, exports. The creative judgment stays human; the production grind doesn’t. The same team ships more, and the work that needs a human gets more of it.
Leadership & Community
When I’m not behind a screen, I’m helping build communities. As president of JCI Riga Go! and lead of the VibeCoding Lab, I run Sweden–Latvia AI Camp 2026, Vibe Coders United, and a cross-border AI innovation lab with Swedish partners.
Experience
Jan 2026 – Present
Independent
2016 – Jan 2026
Kastekust
2014 – Jan 2026
Self-employed
2025 – Present
JCI Riga Go!
Skills & Tools
Education
Art Academy of Latvia
Riga Design and Art School (RDMV)
Riga State German Gymnasium (RVVG)
Start with the free audit. Or get in touch to scope a sprint or custom engagement.
Run the audit→Open to roles · See portfolio · Contact me